There is a tactic PR agencies and corporate PR departments have been utilizing for years to attempt to pull the wool over the eyes of the press in hopes of enticing the media to cover a situation. The tactic doesn't work, never worked as kitchen staff and is viewed by news personnel with a mixture of amusement and itchiness. I call this tactic the 'Let's not tell 'em' device.
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This may be the a most of businesses stop their social media optimisation efforts, failing to realize the potential in social media marketing. Social media is about sharing, learning, and adding value towards the community. A Harvard scientific study showed that individual's brains were much more active and engaged when talking about themselves compared to others. This explains the deaf ears when marketing experts try to market on websites rather than provide useful information or give things away as a gift.
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Social media marketing is predicted to reach new and unequaled heights in the year 2013. Don't let your business end up behind. Come into action with online community. Really get involved. Make new connections and post relevant visual items. Permit about your followers and clients, not about what cereal you possessed for breakfast!