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You has constantly adding new people into your social media marketing carrier. Actively friend people on Facebook, find followers on twitter and gradually grow your network. Again there a few automated tools that is enough this for you, however for a more targeted following, have someone in your organisation do the grunt sell your home.
Trying to shove service down people's throats is old hat and frankly, people are onto information technology. They don't want to be sold. Not by you at least, but they're happy to be sold by their friends (who buy your products/services).
It 1 of one of the most widespread myths about Authority. Yes! It is true that across a period of time, every good PR agency does make several good relations with journalists. But these connections can't help it to sail it due to. The best way to harness publicity is develop good stories and sell them as it should be. If you don't have a good story to market then no 'connection' will fetch you coverage.